Category - Sports

BALLY’S CORPORATION AWARDED ONLINE SPORTS BETTING LICENSE IN NEW YORK

November 08, 2021
PROVIDENCE, R.I., November 8, 2021 -- Bally’s Corporation (NYSE: BALY) today announced that it has been awarded one of nine licenses to conduct online sports betting in the State of New York. With New York’s major professional sports franchises consisting of some of the most storied teams in all of sports, as well as a diverse base of devoted sports fans, this license provides Bally’s with significant opportunities to showcase its best-in-class sports betting platform and...
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Bally's Corporation Acquires The Association Of Volleyball Professionals

July 13, 2021
PROVIDENCE, R.I., July 13, 2021 /PRNewswire/ -- Bally's Corporation (NYSE: BALY) today announced that it has acquired the Association of Volleyball Professionals (AVP), the premier professional beach volleyball organization and host of the longest-running domestic beach volleyball tour in the United States. The acquisition represents the latest step in Bally's ongoing omni-channel growth and diversification strategy, providing a significant opportunity for the Company to gamify and...
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Bally's Corporation and the WNBA's Phoenix Mercury Announce Groundbreaking Partnership

June 30, 2021
PROVIDENCE, R.I., June 30, 2021 /PRNewswire/ -- Bally's Corporation (NYSE: BALY) and Phoenix Mercury Basketball, LLC (the "Phoenix Mercury"), a 25-year member of the Women's National Basketball Association (the "WNBA"), today announced entry into a significant, purpose-driven team sponsorship and sports betting partnership. This groundbreaking agreement marks the first gaming access deal with a professional women's sports team providing Bally's with market access to its 15th state.
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Bally's Interactive Launches Mobile Sportsbook In Iowa

June 29, 2021
LAS VEGAS, June 29, 2021 /PRNewswire/ -- Bally's Interactive, a division of Bally's Corporation (NYSE: BALY) that operates the omni-channel provider's sports betting, iGaming, free-to-play, and daily fantasy sports platforms, today announced the beta launch of its mobile sportsbook, Bally Bet, in Iowa. The launch expands the sports betting platform's presence into its second state, following last month's launch of Bally Bet in Colorado.
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BALLY’S CORPORATION ANNOUNCES ARRANGEMENT WITH BOOT HILL CASINO & RESORT TO LAUNCH MOBILE SPORTSBOOK IN KANSAS

June 21, 2021
PROVIDENCE, R.I. – June 21, 2021 – Bally’s Corporation (NYSE: BALY) today announced that it has entered into a multi-year market arrangement with Boot Hill Casino & Resort, located in Dodge City, Kansas. With the pending Kansas state sports betting legislation, Boot Hill Casino is committed, as a manager on behalf of the Kansas Lottery, to timely and effectively implement “Bally Bet,” Bally’s mobile sportsbook...
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BALLY’S CORPORATION AND OSCAR DE LA HOYA’S KO ENTERTAINMENT FORM PARTNERSHIP TO INNOVATE COMBAT SPORTS BROADCASTS AND TRANSFORM FAN ENGAGEMENT

June 09, 2021
“Bally’s Fight Night” Pilot Represents Initial Step Toward Reimagining the Presentation, and Developing the Gamification, of Combat Sports Exhibitions Will Feature Innovative, Wearable Technology Enabling Real-Time Collection, Analysis and Display of Objective Fighting Data Live and Fully Interactive Broadcast to Air on Wednesday, June 9 on Stadium Network; Post-Production Recording to Air at Later Date on “Bally Sports” Regional Sports Networks
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BALLY’S CORPORATION LAUNCHES MOBILE SPORTSBOOK IN COLORADO

May 24, 2021
PROVIDENCE, R.I., May 24, 2021 – Bally’s Corporation (NYSE: BALY), a leading U.S. omnichannel provider of land-based gaming and interactive entertainment, today announced that it has entered the mobile sports betting market with the beta launch of its mobile sportsbook, Bally Bet, in Colorado.
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BALLY’S CORPORATION ANNOUNCES AGREEMENT WITH SINCLAIR BROADCAST GROUP TO COLLABORATE ON PROGRAMMING CONTENT ON RECENTLY REBRANDED REGIONAL SPORTS NETWORKS AND OTHER PLATFORMS

April 12, 2021
BALLY’S CORPORATION ANNOUNCES AGREEMENT WITH SINCLAIR BROADCAST GROUP TO COLLABORATE ON PROGRAMMING CONTENT ON RECENTLY REBRANDED REGIONAL SPORTS NETWORKS AND OTHER PLATFORMS Advances Transformational Partnership With Live Sports and Other Interactive Programming Opportunities Across Nationally Distributed Media Platforms Supports Launch of Bally Bet App ...
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BALLY'S CORPORATION COMPLETES ACQUISITION OF MONKEY KNIFE FIGHT

March 23, 2021
Marks Company's Entry Into High-Growth Daily Fantasy Sports Market
Advances Bally's Strategic Diversification Initiative
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BALLY'S CORPORATION BECOMES AN AUTHORIZED GAMING OPERATOR OF MAJOR LEAGUE BASEBALL

March 18, 2021
Multiyear Agreement Provides Bally's With Access to Official League and Team Data, Marks and Logos
Represents Bally's Third Strategic Sports Betting Partnership With a Professional Sports League
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