North America

Connected Experiences

The Bally’s Interactive family includes upstarts, legends, sharks, and even a primate or two. Bally’s digital division is a portfolio of top disruptor brands in sports betting, iGaming, free-to-play gaming, and poker. An integrated technology stack gives us greater control over the customer experience and full-funnel marketing capabilities few players in the omnichannel casino industry can match.

The classic Bally Casino is now live in New Jersey, with plans to expand across North America in the near future. This online version of the iconic casino brings all the fun and games from the Atlantic City Boardwalk straight to your phone or desktop. Powered by our Gamesys platform, Bally Casino offers a range of slots, bingo, and table games from game providers like IGT and NetEnt as well as exclusive games from Roxor.

As the online casino grows, expect the addition of more exclusive titles in addition to live dealer games. If that’s not enough to grab your attention, Bally Casino also offers regular promotions, daily free games, and a VIP program that rewards players with unique experiences.

Let's Play

At Bally’s, we’re bringing more fun to your fandom with the all-new Bally Bet sportsbook app. In addition to decades of gaming experience and expertise, we’ve also built incredible bonds with our league partners—including MLB, the NBA, and the NHL. Plus, we have exclusive team partnerships with the Cleveland Browns, the Nashville Predators, and the Phoenix Mercury.

Bally Bet Sportsbook is super easy to use and is loaded with daily promos to increase the fun and excitement of gameday and being a sports fan. Download the app and experience the joy and thrills of sports betting, whether you’re a veteran or a rookie in the game. Bally on!

Click below to see if Bally Bet is available in your state.

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Live at the Bike

The world’s longest-running poker livestream, Bally’s Presents Live at the Bike, brings high-stakes action from The Bicycle Casino in Bell Gardens, California to screens around the world. A pioneer of the poker streaming genre, LATB reinvented itself in 2022 and relaunched as part of the Bally’s Interactive family.

Every facet of the classic stream got an upgrade, from cameras to graphics to talent lineups. Beyond just improving the show, Bally’s plans on adding new elements of gamification to create a more engaging user experience. With this interactivity, LATB viewers can take what they learn watching the pros on the felt and put it into practice in their own games.

Deep Media Integration

Telescope is the leading provider of real-time audience engagement solutions for live events, gamified second-screen experiences, and interactive livestreams. Over nearly two decades, the company has helped create content and gamification for everyone from Disney to American Idol to The Met Gala. Whether it is a vote-along game for reality television or livestreaming of a major event, Telescope understands how to reach audiences through new media.

The award-winning company is a worldwide leader in powering marketing campaigns. Telescope’s extensive list of accolades includes a Clio Award, a Shorty Award, Inc. 500 recognition, and even multiple entries into the Guinness Book of World Records.

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F2P Games

SportCaller is one of the world’s leading creators of free-to-play games. Its array of prediction, quiz and trivia, bespoke and turnkey games have helped brands attract and retain customers across North America and Europe.

As both a B2B provider and the in-house technology provider for the nascent Bally Play line of games, SportCaller proves its versatility across platforms and continents daily.

Smashville Selector, the free-to-play hockey predictor game, developed in association with the Nashville Predators, has captivated thousands of NHL fans who play before each Preds game. Other titles include Bally Breakaway, Bally Baller,’s Match Point Predictor, and Bally Bracket, which awards an eye-popping prize of $100 Million for a perfectly predicted NCAA Men’s Division I Tournament Bracket.

These free-to-play games allow sports fans to test their sports knowledge while competing for cash, prizes, and bragging rights.

Association of Volleyball

The Association of Volleyball Professionals (AVP) is the largest and longest-running professional beach volleyball tour in the United States. The AVP was formed in 1983 as a player's union and began organizing its own men's tour in 1984. Women's events were added to the schedule in 1993, and in 2001 the AVP became a dual-gender tour.

Since 1983, the AVP has been the gold standard for beach volleyball - facilitating national tournaments, developing new talent, invigorating communities through sport, and promoting the beach volleyball lifestyle across the United States.

Together, as athletes and fans, near and far, online and on the sand, the AVP is the most incredible beach volleyball community in the world.

Virgin Casino

At Virgin Casino, we’re all about taking Casino to new heights since taking our seat at the table in 2014.  There’s epic games to play and promotions to enjoy, and our range of classic online casino games will have you feeling like you’re at the tables for real.

We wanted to deliver the best online casino experience New Jersey’s ever seen, and not just for actual gaming. That’s why we provide 24/7 customer service and are committed to responsible gambling through actions such as deposit and gaming session limits and providing confidential customer helplines.