Our Brands

Welcome to the Ballyverse

Bally’s Corporation is a global casino-entertainment company with a growing omni-channel presence, currently owning and managing 15 casinos across 10 states, a golf course in New York, a horse racetrack in Colorado, and having access to OSB licenses in 18 states. The recent acquisition of Aspers Casino in Newcastle, UK, further expands its international footprint and enhances its diverse entertainment offerings. It also owns Bally’s Interactive International, formerly Gamesys Group, a leading, global, interactive gaming operator, Bally Bet, a first-in-class sports betting platform, and Bally Casino, a growing iCasino platform.

With 10,600 employees, the Company’s casino operations include approximately 15,300 slot machines, 580 table games, and 3,800 hotel rooms. Bally’s also has rights to developable land in Las Vegas post the closure of the Tropicana.

Upon completion of the announced merger with The Queen Casino & Entertainment Inc. (“Queen”), the above portfolio is expected to be supplemented with four additional casinos across three states, one of which will be an additional state that expands Bally’s jurisdiction of operations to include the state of Iowa. Queen will also add over 900 employees, and operations that currently include approximately 2,400 slot machines, 50 table games, and 150 hotel rooms to the Bally’s portfolio. Bally’s will also become the successor of Queen’s significant economic stake in a global lottery management and services business through its investment in Intralot S.A. (ATSE: INLOT).

US Casinos & Resorts

We offer award-winning casino and resort destinations across the United States. Along with 15 existing properties, works are currently underway to develop new properties in Chicago and Nevada. Our properties offer thrilling casino gaming experiences, sportsbooks, horse racing, beautiful views, flavorful dining options, convention and meeting spaces, and an array of amenities.

North America Interactive

Bally Sports is now home to America’s most comprehensive regional sports media rights portfolio, which includes 42 professional teams across Major League Baseball, the National Basketball Association, and the National Hockey League. The portfolio also features a wide range of collegiate sports from powerhouse conferences such as the Atlantic Coast Conference.

International Interactive

International Interactive has diversified operations across the globe. We offer the #1 casino-led and #1 bingo-led market share in the UK, the world’s largest regulated online gaming market.